RFP #59-P2407 | NC A&T State University

AI-Powered Enrollment Marketing for the Double Masters Ag MBA

A working proof-of-concept platform demonstrating data-driven student recruitment, AI content creation, and social media management — purpose-built for the CAES & COBE joint program.

The Enrollment Challenge

The Double Masters Ag MBA is a new program with ambitious growth targets. Our platform addresses every dimension of the marketing challenge.

1

Year 1 Enrollment Target

Build awareness from zero and recruit the inaugural cohort for a program that bridges agriculture and business.

Target: 10 students
2

Year 2 Growth Target

Double enrollment through refined targeting, retargeting campaigns, and proven content strategies from Year 1 data.

Target: 20 students
3

Multi-Audience Reach

Target working professionals, recent graduates, career changers, and international students across different channels and messaging.

4

Data-Driven Optimization

Track every touchpoint from first click to enrollment. Optimize spend and content based on real conversion data, not guesswork.

5

AI-Enhanced Content

Produce high-quality recruitment content at scale — blog posts, social campaigns, email sequences — with AI assistance and human oversight.

6

Cross-Platform Social

Manage LinkedIn, Facebook, Instagram, and more from a single dashboard. Schedule, publish, monitor, and engage with prospective students.

Live Demo Dashboards

Three integrated modules working together to power your enrollment marketing. Each is a fully interactive, working application.

📊

AggieCRM

Track every prospective student from first website visit to enrollment. Real-time funnel analytics, lead scoring, and geographic insights.

  • Live visitor tracking with page-by-page journeys
  • Enrollment funnel: Visit → Inquiry → Apply → Enroll
  • AI-powered lead scoring by engagement signals
  • Geographic heatmap of prospect locations
  • Traffic source attribution (ads, social, organic)
  • Incomplete application recovery alerts
Open Aggie CRM →
✍️

AggieBlogSpot

AI-powered content creation and publishing platform. Generate recruitment blog posts, optimize for SEO, and syndicate to social channels.

  • AI Writer: Generate full blog posts with one prompt
  • AI Proofread, Rewrite, and Expand tools
  • SEO optimization with meta titles and descriptions
  • One-click social media syndication
  • Version history and collaborative editing
  • Scheduled publishing and content calendar
Open Aggie BlogSpot →
📢

AggieBuzz

Unified social media management for all university recruitment channels. Schedule, publish, monitor engagement, and respond — all in one place.

  • Multi-platform: LinkedIn, Facebook, Instagram
  • Visual content calendar with drag-and-drop
  • Unified inbox: comments, mentions, DMs
  • Campaign grouping and performance tracking
  • AI-powered reply suggestions
  • Engagement analytics and sentiment analysis
Open AggieBuzz →

RFP Service Areas Covered

Our platform maps directly to the six core service areas outlined in RFP #59-P2407.

🎯

Digital Advertising

Google Ads, Microsoft Ads, Facebook/Instagram campaigns with conversion tracking, A/B testing, and spend optimization. Managed and reported in AggieCRM.

📱

Social Media Marketing

Full social lifecycle management in AggieBuzz — content creation, scheduling, publishing, engagement monitoring, and performance reporting.

📝

Content Marketing

AI-assisted blog creation in Aggie BlogSpot — student spotlights, program news, faculty features, event promotions — all SEO-optimized.

📧

Email Marketing

Drip campaigns triggered by CRM engagement signals — info request follow-ups, application reminders, event invitations, enrollment nudges.

🔍

SEO & Website Optimization

On-page SEO for program pages, technical audits, schema markup for education content, and organic search visibility reporting.

📊

Analytics & Reporting

End-to-end attribution in AggieCRM — from ad click to enrollment. Monthly reports with actionable insights, not just vanity metrics.

University Mini-Site (Live Tracked)

A simulated program website that demonstrates real-time visitor tracking. Browse these pages and watch your activity appear in Aggie CRM.

frankdatainsights.com/demo/aggies/site/

Double Masters Ag MBA Program

Explore the mini-site, fill out an inquiry form, and then open Aggie CRM to see your visit in real-time.

Every page view, form submission, and click is tracked by our Aggie CRM tracker script — the same technology that would be deployed on the real university website.

About Frank Data Insights

Frank Data Insights builds the FRANK platform — a suite of AI-powered business intelligence tools designed for organizations that need data-driven marketing without enterprise complexity.

Our platform is purpose-built, not off-the-shelf. Every module you see in this demo was developed in-house and can be customized to NC A&T's exact needs.

We don't just run campaigns — we build the infrastructure that makes campaigns measurable, optimizable, and transparent.

F Find Discover prospects & opportunities
R Report Real-time dashboards & analytics
A Analyze AI-powered insights & scoring
N Navigate Data-driven campaign decisions
K Know Attribution from click to enrollment

Ready to Explore?

Log in to access the live demo dashboards. All three modules are fully interactive with real data.

Login Now →